Sunday, June 29, 2008

Free Forum Posting Marketing

I assume everyone reading my blog already knows the importance of posting in forums to get valuable backlinks and a PR boost for their site, but I'd like to add something to that.

I notice many people just post quick comments in forums for the sake of just the backlinks themselves and then leave it at that. While posting a simple comment like "hey everyone!" or "yeah, I agree" will get you a link back to your site, it has very limited potential.

The goal of most web marketers online is to get real, targetted vistors to their site in order to sell to those visitors and make money. To this end, making a simple comment won't do much for you.

What you should be doing instead is being the actual thread starter with an optimized title related to your website getting the backlink. For example, if your site provides work at home money making opportunities like mine, you should start a thread called "Making Money Working From Home" or something similar and then provide useful information for the readers of that forum thread.

This has 2 advantages. One is that the direct readership of the forum can find value in what you say and then want to click the link to your site to read more, which is something they wouldn't do if you're just a commentator to someone else's thread topic. Second, and this is the most valuable, is that for most forums your topic starting post becomes a webpage all on its own which gets indexed by search engines separately, therefore giving you free website promotion.

Pick any forum thread starting topic and see if it opens to a page that looks something like forumposting.com/your-topic-title and, if it does, then you know that any thread you start there will become its own page. Then, when people search for the keywords in your title and content in your post, they could find your information even ahead of your own site, if you post on a forum with high PR. This is great for new or small sites that are buried in the search listings, because at least your thread starter topic post will be found as its own mini site leading back to your original site.

It's another form of free marketing for you!

Monday, June 23, 2008

Good Upline Sponsor Means Downline Success

Here is another post I made at Link Referral. I apologize for not posting more often, but I find it's best to only post when I have something useful to say to my readers, rather than use a bunch of filler just to look active to the search engines, like other people do. I want to stress that I made this specific blog to help other newbie marketers out there and NOT to impress search engines! Now, on to the post...

I've read many stories of success and failure on both ends, from people doing very well for themselves online while others are failing miserably.The biggest reason most people fail online is the lack of a good teacher. Being successful online involves a LOT of learning and many people get buried in all the dizzying amounts of information they read everywhere.

If you participant in an affiliate program or MLM of any kind, then one of the most important keys to your success is your upline sponsor and, unfortunately, if you have one who just doesn't care about you then it can be that much harder to get ahead. When you read all those marketing newsletters, many of them mention the concept of "duplication". For an affiliate program to work it must be something your downline can duplicate to acheive success. This is extremely important.

If you are someone's sponsor and they are in your downline, then it should be your duty to help prevent them from failing. If you are successful, then you need to teach them HOW you made the program work for you. After all, if they do well, then you do well too. Problem is that most people just get sign ups and then abandon their downline with no contact or tips for duplicating their success. This is a recipe for failure.

On the other hand, if you are part of a downline yourself and have just signed up to an affiliate program, you should stay in contact with your personal sponsor and they should contact you to explain how they became a success and teach you the tricks to making money. If your sponsor never offers to help you then you should find another affiliate program that cares more for their downline.

For example, one of the programs I use is EyeEarn. I know you've seen their ads everywhere, but I'm sure you've also seen proof around that it DOES work. If you sign up under someone else and they have no interest in helping, you then you are left to sink or swim based on your own ability to survive in the online marketing jungle. But, if you sign up under me, I personally see to it that you have the tools you need to acheive success, which includes ideas I've personally come up with that no one else is using and, if you've read my posts here, you know I have some great original ideas. Using these ideas I get 5 times more sign ups per month than even the testimonial on the Eye Earn sign up page!

This is true for any affiliate program I promote in that I respond personally to any questions anyone in my downline has. Your success is my success, so I obviously have a personal interest in making sure you do well in whatever program you choose. Too many new marketers forget that fundamental principle of people helping people helping people, as your downline helps their downline etc. Let's all make sure everyone does well and no one gets left behind!

Friday, June 13, 2008

Focus SEO For Buyers

This is from a post I made at Link Referral, where I am a regular participant in the advice forums. I felt it was worthwhile reposting it here to help others focus on a different approach to SEO...

Everyone seems so concerned with bending over for Google and pleasing their algorithm every time it changes that they sometimes miss the potential in the next biggest search engine, Yahoo. You'll notice that the search results in Yahoo can be wildly different from Google, so obviously they use a different set of rules to list results. That can be to your advantage if you're not currently doing so well in Google.

Yes, they have a lot less surfers, as they are a distant 2nd to Google, BUT I've noticed through my research that it's more of a BUYERS audience, and that's what you really want when trying to convert visitors into sales.

I've noticed through experimenting with some of my sites and maximizing some for Google and others for Yahoo, that the ratio of visits to sales is much better in Yahoo, and this is for the exact same products offered through all the sites. This may have something to do with Yahoo being a portal site with a wide variety of visitors, including other sellers with Yahoo stores, whereas Google is still mostly used as a search engine for people just looking up information.

Another bonus I've noticed through Yahoo is, unlike Google, they list subdomains created to get affiliate sales. Those of you who cloak your affiliate links through tinyurl or whatever will notice how Google penalizes that as duplicate site names, as well as penalizing subdomains that point to duplicate content on affiliate pages, but Yahoo allows it and I make FAR more sales from my cloaked subdomains that way.

Yes, Yahoo is a smaller audience, but it's a better converting audience. Would you rather have 1000 visits through Google with 1 sale, or 100 through Yahoo with 5 sales? Don't put all your eggs in the Google basket.