The Winter Is Upon Us!

Well, its now officially winter, at least if you live in North America. It's cold and snowing every other day. There is ice on my car and I have to bundle up with 6 layers of clothing before going outside! BRRRR!!!

Some People LOVE winter and others HATE it. If you love to go out skiing or building a snowman with your kids, then it can be quite fun. Others are miserable and suffer from SAD (Seasonal Affective Disorder) and the winter blues gets them down. Most people agree that winter is a time when things move slower and most people stay inside.

By now you are thinking "I thought this was a Marketing Forum? Why is this crazy person telling me about snow and cold weather??!". Well, it's quite simple, really. When you work from home at an online business, winter is the BEST time of year! This is the time of year when you should be working the hardest to get your product and ideas out there to the masses.

Most times with an online business it's difficult to find an attentive audience, as so many people are busy or out doing things that must be done. They don't have time to read and study your presentation with so much to do in their busy lives. However, during the winter season, they are less likely to go out and are more likely to be inside on the computer, surfing the web. It's warm inside and they don't mind sitting down for awhile to read your ad or offer.

There is a term among online business owners called "Summer Slowdown", meaning that when more people go outside during the warmer summer weather, they aren't inside buying your product on the computer. So, if you are to make it in this business, you have to take advantage of the time your potential customers stay inside.

It doesn't matter what you are selling! NOW is the time to take action and reap the rewards! Get yourself out there in front of your attentive audience while you can. The next 3 months are crucial to your success online and, in some cases, will make or break you as an internet entrepreneur.

As always, all the best to your success in the future!!