I posted before about the importance of keywords in general for good SEO work, so I guess this could be considered as part 2 of that post. Here I'll discuss the importance of Meta Tags. Are they still useful?
There is some debate recently among SEO specialists as to whether or not you even need meta tags anymore. Apparently, some of the biggest search engines no longer consider them important and will either dismiss them or index them only as a general reference for your site category. I know of at least one person with a site on the the first Google SERP for their keywords of choice without ANY meta tags at all or even a site title!
Gone are the days when keyword stuffing would get you top results. Now, it's all about content, and that's how it should be, really. A site without useful content isn't of much value to anyone, so why should they read it? Search engine results are becoming more about presenting useful content to the searchers and surfers on the internet, and with the implementation of "web 2.0", this can be seen as a step in the right direction. Just make sure your site content is useful and relevant to the keyword results you wish to be found in and you'll be ready for the latest Internet revolution.
Until the search engine algorithms change yet again...
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