I assume everyone reading my blog already knows the importance of posting in forums to get valuable backlinks and a PR boost for their site, but I'd like to add something to that.
I notice many people just post quick comments in forums for the sake of just the backlinks themselves and then leave it at that. While posting a simple comment like "hey everyone!" or "yeah, I agree" will get you a link back to your site, it has very limited potential.
The goal of most web marketers online is to get real, targetted vistors to their site in order to sell to those visitors and make money. To this end, making a simple comment won't do much for you.
What you should be doing instead is being the actual thread starter with an optimized title related to your website getting the backlink. For example, if your site provides work at home money making opportunities like mine, you should start a thread called "Making Money Working From Home" or something similar and then provide useful information for the readers of that forum thread.
This has 2 advantages. One is that the direct readership of the forum can find value in what you say and then want to click the link to your site to read more, which is something they wouldn't do if you're just a commentator to someone else's thread topic. Second, and this is the most valuable, is that for most forums your topic starting post becomes a webpage all on its own which gets indexed by search engines separately, therefore giving you free website promotion.
Pick any forum thread starting topic and see if it opens to a page that looks something like forumposting.com/your-topic-title and, if it does, then you know that any thread you start there will become its own page. Then, when people search for the keywords in your title and content in your post, they could find your information even ahead of your own site, if you post on a forum with high PR. This is great for new or small sites that are buried in the search listings, because at least your thread starter topic post will be found as its own mini site leading back to your original site.
It's another form of free marketing for you!
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