It has come to my attention that many of you struggling to make money online do not realize you must start to think like a webmaster, because that is what you are now! Anytime you start a new job, whether on the internet or offline, there is a learning process in which you are trained for that position. Doctor, lawyer, pilot, webmaster...these are all jobs that you can do for living, but you must study and learn to become one first!
Recently, I've noticed people making mistakes online simply because they aren't thinking like a webmaster. If you were surgeon about to perform surgery, would you think like a bartender??? NO!! Well, it's the same on the web...you must change your thought process!
I've used the term "thinking outside the box" often, but now I'd like you to think INSIDE the box, but in the CORRECT box...the "webmaster" box!
Being a webmaster involves knowing your audience and building your site accordingly. Don't put beer ads on a health site or don't buy PTC traffic to a website selling tractors! Look at more effective ways to utilize your resources.
Another thing is that you shouldn't become easily impressed by anything too flashy. Quite often on webmaster forums I read sales threads for really plain looking sites or ones using common templates that are earning for the owner, but potential buyers will pass because the website doesn't look "pretty" enough for them. A beginner webmaster will be easily impressed by flash intros and colorful graphics and will usually get caught up in that, even if the site for sale is making ZERO revenue.
You must realize that just because you've seen a template before doesn't mean that your visitor will have ever seen it. I have arcade sites using default skins that get FAR more traffic than anything with a custom look. That is because surfers care about website CONTENT, and not looks, and that should be your concern as well. An impressive looking site with no content is going to lose traffic quickly and gain no return visitors.
An experienced, REAL webmaster will see the potential in even the ugliest of sites and will be more interested in it's earning stats, regardless of what it looks like. One of my most ugly, plain and totally boring looking sites just made over $700 in sales last week. Why? Because it's full of CONTENT. No fluff, no filler, no blinking gifs or buttons...just information about an "in demand" product and where to purchase it. That's it!
Content should be your focus and not how cool your new website looks! Which brings me to this blog you are reading right now. It's jam packed with information on making money online with no filler or anything fancy. It gets right to the point. Some members of LR have left reviews saying the look is very boring. Yes, it is and yes, I could change it to something fancier, but I won't because that's not the focus of this blog.
The focus here is to provide info on how to earn online and, if you follow my posts, you WILL make money, so I don't feel I need to impress anyone with a video slideshow or lightning bolts flashing across the page. Read, learn and concentrate your efforts on your new job as a webmaster and you will eventually be earning a living from that career in the future! To your success!!
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