Ok, I know I've rambled on about the importance of keywords in other posts, but this time it's different, I promise!
I've noticed a disturbing trend lately of webmasters somehow thinking that flashy graphics are more important than words on a website. WRONG!! It doesn't matter how pretty your website looks, if no one sees it (yes, I've said that before). It's going to be your WORDS (specifically your unique, keyword rich content) that will bring the search engines, and their searchers, a' callin'...
Case in point: there is a popular script that many people are using right now to build their website that comes with only one default template. I've read site owners who are using it complain that everyone's website looks the same and they can't get sign ups because of it, so they scramble to change the look of it in hopes that their new graphics will attract more traffic.
The problem is that the template itself doesn't attract traffic...the words do. Search engines can't actually "see" what your website looks like! So then there were all these webmasters with now great looking sites who were still getting no visitors because the wording in the default template was the same and they were getting hit by duplicate content penalties left and right. Sure, they LOOKED different, but as far as the SE's were concerned they still all seemed the same, so they got buried.
My approach is the exact opposite. I use the default template with just a different logo, but I completely change the wording throughout the entire site. I make sure it is SEO'd for maximum effect with my keywords and that it gets indexed for the written content without any dupe penalties.
The result? While everyone else was complaining, I was getting 20 sign ups an hour when I first launched it. Even now, after things have died down, I'm still getting around 100 UV's a day of highly targeted traffic from the SE's looking for what I have to offer, and that adds up to $$$!
Conclusion: Don't get hung up about how your site looks to others (unless its REALLY ugly! lol). Instead, concentrate on writing good quality, original, content with keywords and phrases that people actually search for (always do proper keyword research first!). Good luck!
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