By now tens of 1000's of webmasters all over the internet have noticed their sites getting penalized by the latest Google algorithm change, adorably nicknamed "Penguin". I happen to like penguins, so I wasn't bothered by this one bit. The main target of this change was over-SEO'd sites with too much irrelevant linking (spam) and too many over optimized backlinks.
There is a good analysis of the data right here, but the gist of it is that the majority of sites were hit because more than 60% of the anchor text links to their site was for its main keywords. Well, duh!! I've been saying exactly that about anchor text since way back in 2008!
The lesson to be learned here is, while it IS important to have relevant text backlinks pointing to your site, you shouldn't overdo it. The new rule for 2012 is DO NOT OVER-OPTIMIZE YOUR SITE!!! I actually welcome the change as it helps get rid of sites with poorly written crappy posts that are created solely to manipulate their SEO factors with perfectly placed keywords that make no sense at all.
Let's all hail the Penguin!
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